risk vs reward

A Tale of Risk and Reward

There is no room for greed in investing. In the investing world you can’t have your cake and eat it, too. If you want the reward you have to take on the risk as well. Put another way, you have the potential to be rewarded for the amount of risk that you take. Notice I said “potential”. Reward is not a guarantee. The reason is risk.
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Passive investing still wins rather it's S&P doing the scoring or Morningstar. Interesting article but it is... http://t.co/cDSbXXoHXp
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