How to Choose the Right Franchise with Jon Ostenson

Unlock the secrets to successful franchising with our special guest, Jon Ostenson, CEO of FranBridge Consulting and former president of Shelf Genie. Jon joins Casey Smith on the episode and shares his journey from the corporate world to franchising. He reveals the untapped potential of non-food franchises, which often boast lower startup costs and higher profit margins. They delve into the appeal of semi-passive franchise models and why aligning your personal interests with your business endeavors is crucial for long-term success.

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The Benefits of Non-Food Franchises

Non-food franchises present several benefits that make them an attractive option for potential franchisees. Here are a few of those key advantages:

  1. Lower Capital Expenditures: Non-food franchises generally require less initial investment compared to food franchises. This makes them more accessible to a broader range of investors.
  2. Fewer Employees: Operating a non-food franchise typically involves managing fewer staff, reducing the complexities and costs associated with employee management.
  3. Reduced Operating Hours: Non-food franchises often have more flexible hours, contributing to a better work-life balance for the owner.
  4. Higher Margins: With less concern over perishable inventory, non-food franchises can achieve higher profit margins due to reduced waste.

Choose the Right Franchise

Selecting the right franchise requires careful consideration and research. Here are some important steps to take:

  1. Thorough Research: Understanding the market, competition, and industry trends is crucial. Potential franchisees should evaluate the financial models and competitive advantages of the franchises they are considering.
  2. Speak with Other Franchise Owners: Gaining insights from current franchise owners can provide a realistic perspective on what to expect and help identify potential red flags.
  3. Understand the Franchise Disclosure Document (FDD): The FDD contains essential information about the franchise system, including the obligations and expectations of both the franchisor and franchisee. It’s important to understand the reasons behind the provisions in the FDD.
  4. Consider the Exit Strategy: Knowing the options for exiting the franchise is vital. Most franchises have specific guidelines for reselling the franchise to ensure continuity and protect the brand.

Finding a Niche Franchise

Ensuring that the franchise is a good fit and exploring various options, even unconventional ones, is key to finding success in the franchising world. Try to find niche businesses that cater to specific communities. These franchises not only provide valuable services but often offer high margins.

The Wide Variety of Opportunities

The world of franchising offers a vast array of opportunities, from traditional industries to non-traditional niches. Educate yourself and explore all options, even those that may not initially come to mind. The primary advantage of franchising is the support system provided, which includes optimized marketing, supply chain support, and a community of franchisees sharing best practices. For those interested in learning more about franchising and exploring the opportunities available, check out Fanbridge Consulting’s website. By educating yourself and seeking expert guidance, potential franchisees can find the right fit and embark on a successful franchising journey.


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