Here at Wiser, we can relate to customers who are trying to grow their businesses. It is important to set goals that are obtainable, but almost out of reach, which will push your team forward. Also, make sure to set measurable goals so that you can track your progress. A great resource for business owners is the book, “The 4 Disciplines of Execution” by Chris McChesney, Jim Huling, and Sean Covey. It covers setting goals really well.
Another good practice is to set leading and lagging indicators. For Wiser, we want to grow our client base while still maintaining the clients we already have. A leading indicator we have is how many review meetings we have each week, and a lagging indicator is looking back and seeing what percentage of the client base we have met with on a weekly basis. Ultimately it is all about setting goals and how you execute them.
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